Maag ’26 is a branding and print design project created for an editorial and event driven context. The scope includes visual identity, print materials, packaging, credentials, and branded objects designed for both distribution and display.

The system is built around bold typography, strict layout rules, and a high contrast color palette. Graphic elements are intentionally modular, allowing them to repeat, rotate, and scale across different applications while maintaining visual consistency.

“The identity was clear, confident, and easy to apply across a wide range of formats. Every piece felt intentional and consistent, even at different scales.”

Carol Gibson
Marketing Director

Special attention was given to material contrast and print presence. Each asset was designed to feel strong in hand, readable at distance, and recognizable across varied formats such as envelopes, books, packaging, badges, and cylindrical containers.

Rather than relying on decorative elements, the identity uses structure, rhythm, and repetition to create impact. The result is a flexible print system that feels confident, cohesive, and suited for large scale editorial and event use.