New York 4:38PM
Coffee cup with branded sleeve on metal counter beside a croissant and branded tray liner

Full brand identity and print system for a coffee brand, applied across packaging, takeaway items, storefront elements, menus, and merchandise. The work focuses on a bold typographic logo, playful graphic elements, and a consistent visual language across formats.

“Working together on this project was a smooth and collaborative experience. The branding system was delivered with clear structure and strong attention to detail, which made it easy to apply across packaging, signage, menus, and merchandise.

Alex Allan
Founder, KORA

The identity is centered around a bold typographic logo paired with simple, expressive graphic elements. A limited color palette and consistent layout rules allow the brand to remain clear and recognizable across different materials and environments.

The result is a flexible, production ready branding system designed for daily use in café and retail settings, balancing personality with clarity and long term usability.

Branded packaging boxes and coffee bag on tiled counter
Branded paper bag and coffee cup on stone block with pink lettering that reads “but first coffee”
Coffee cup with branded sleeve on metal counter beside a croissant and branded tray liner
Hand carrying branded cup holder with two takeaway cups
Blue branded awning on pink tiled storefront
Blue branded hanging sign on pink tiled wall
Branded menu sheet held open against pink tiled wall
Croissant served in branded pastry sleeve held by person in overalls
Blue branded takeaway bag on pink wire chair
Branded iced coffee cup with white logo against pink tiles
Branded sandwich board sign outside cafe
Branded tote bag on white chair in pastel setting
Barista wearing branded T-shirt at espresso machine with logo visible on back
Branded packaging boxes and coffee bag on tiled counter
Branded paper bag and coffee cup on stone block with pink lettering that reads “but first coffee”
Coffee cup with branded sleeve on metal counter beside a croissant and branded tray liner
Hand carrying branded cup holder with two takeaway cups
Blue branded awning on pink tiled storefront
Blue branded hanging sign on pink tiled wall
Branded menu sheet held open against pink tiled wall
Croissant served in branded pastry sleeve held by person in overalls
Blue branded takeaway bag on pink wire chair
Branded iced coffee cup with white logo against pink tiles
Branded sandwich board sign outside cafe
Branded tote bag on white chair in pastel setting
Barista wearing branded T-shirt at espresso machine with logo visible on back

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